Contrary to popular belief, lots of research has proven that consumers are ignoring ads on their social media pages. In an article, When Brands Try Too Hard on Social Media Pages, (2015) by Forbes Contributor, Blake Morgan, she references a Forrester research that states, “Brands are using social media more than ever, and users are ignoring them more than ever.” Last year, posts from brands created interactions with 4.2% of a brand’s followers. This year, that fell to 2.2%. On Pinterest, interactions fell from 0.1% to 0.04%. Consumers are developing what used to be called “banner blindness.” Social Media is the primary go to spot for brands to hangout on the borders of consumers’ screens. In 2017, interaction with these ads continue to drop. It’s time to engage instead of bombarding folks with ads.
Here are 3 alternative ways to find and engage consumers:
- Collaborate with coffee and tea houses; trendy restaurants, museums and popular entertainment venues.
- Offer bundle deals for using a product or service.
- Connect to an important cause.
- Give real life experiences. Believe it or not, people like touchy/feely experiences. Don’t worry, they’ll share it.
- The Art of Institute of Chicago just had huge success allowing people to experience the Vincent Van Gogh exhibition. They collaborated with Airbnb.
Check it out here: Chicago Art Institute and Airbnb
- Smart Phones
- Don’t just text a bazillion coupons and deals. I always assume a better one will come the next day if I don’t click on my fresh coupon. Just saying!
- Introduce super cool mobile Apps that interact with your product and/or service.
- Good old fashion billboards always warm my heart
- Street marketing is by far the most organic way to reach an audience.
- If you never seen a billboard advertisement, chances are you’ve never been in public or perhaps not born.
- Yeah, people are obsessed with their gadgets. True! But don’t snooze on some of the super dope and creative billboards hugging the expressway, on bus stops, on train platforms, and anywhere there’s public transportation and foot traffic.
Check out these awesome billboards: Creative Billboards Around the World
When consumers vanish from social media, do not be discouraged. People are still paying attention to what matters to them. Connecting is not exclusive to social media. Connecting is a relationship joined by links established from many means of communication.
Now, go out there and be great!!!
Feel free to read my pairing of this article on Caramel Lattes and Stilettos Blog
Growing up kinky curly made me who I am today. I’m ok with being different. I’m never at a loss for words. I’m accepting of my unique features. My appearance directs my personal goals, a deeper sense of nature, and self-love.
Hot combs, relaxers, lye, dye, and hair grease were kinky curly girls’ product angels. At times, my curls refused to conform to the madness. They just wanted to be left alone. If my curls had feelings, they would mourn the times of being robbed of resting comfortably and free from harm.
Kinky curls left stranded and free to twirl, curl, and shrink to half the length makes life unassuming and easy. My kinky curls naturally adjust to the climate. My curls let me know when it’s time to add moisture on those cold and dry days. When it’s steamy and hot, my curls sparkle and shine under the sun.
After years of straightening with heat and chemicals, my curls were finally at wits end with product assaults. My kinky curls succumbed to years of torture. My scalp scarred and refused to repair itself. My wallet became so intertwined with products, my hair essentially destroyed my budget.
My condo was decorated with baskets and bins full of hair products from corner to corner. I eventually lost track of my spending. I tried everything to make my curls better. I wanted to stretch my curls. I wanted my curls to bounce and fly in the wind. I wanted to have the option to straighten my curls on special occasions. I was so lost in being everything my curls weren’t meant to be, I sort of lost my identity.
The last time I went to the beauty supply store, I stood in an aisle of products specifically designed for kinky curly girls. I became overwhelmed with emotions. I stormed out and then went to the nearest barber shop. Men turned, stared and waited for a young boy to appear. Unless, I birth a son at that moment, it was impossible. I sat in the first willing barber’s chair and said shave it off.
I started repeating the mantra, I am not my hair on a daily basis. I read endless articles about women with Alopecia. I tried to find some common themes within conversations about damaged scalps. I researched natural ways to heal and bring life back to my scalp. As time went by, I started to love my peach fuzz on my scalp. I’m ok now. Beauty shines from head to toe.
Here are two word clouds from popular kinky curly twitter handles. Check it out:
Based on common words, marketers should know 4 simple steps to market to kinky curly girls.
Here they are:
- Find communities of curly girls having conversations on social media.
- Design campaigns around giveaways and contests.
- Listen and share stories about product experiences.
- Promote and front load content with love and appreciation for natural beauty.