Contrary to popular belief, lots of research has proven that consumers are ignoring ads on their social media pages. In an article, When Brands Try Too Hard on Social Media Pages, (2015) by Forbes Contributor, Blake Morgan, she references a Forrester research that states, “Brands are using social media more than ever, and users are ignoring them more than ever.” Last year, posts from brands created interactions with 4.2% of a brand’s followers. This year, that fell to 2.2%. On Pinterest, interactions fell from 0.1% to 0.04%. Consumers are developing what used to be called “banner blindness.” Social Media is the primary go to spot for brands to hangout on the borders of consumers’ screens. In 2017, interaction with these ads continue to drop. It’s time to engage instead of bombarding folks with ads.
Here are 3 alternative ways to find and engage consumers:
- Collaborate with coffee and tea houses; trendy restaurants, museums and popular entertainment venues.
- Offer bundle deals for using a product or service.
- Connect to an important cause.
- Give real life experiences. Believe it or not, people like touchy/feely experiences. Don’t worry, they’ll share it.
- The Art of Institute of Chicago just had huge success allowing people to experience the Vincent Van Gogh exhibition. They collaborated with Airbnb.
Check it out here: Chicago Art Institute and Airbnb
- Smart Phones
- Don’t just text a bazillion coupons and deals. I always assume a better one will come the next day if I don’t click on my fresh coupon. Just saying!
- Introduce super cool mobile Apps that interact with your product and/or service.
- Good old fashion billboards always warm my heart
- Street marketing is by far the most organic way to reach an audience.
- If you never seen a billboard advertisement, chances are you’ve never been in public or perhaps not born.
- Yeah, people are obsessed with their gadgets. True! But don’t snooze on some of the super dope and creative billboards hugging the expressway, on bus stops, on train platforms, and anywhere there’s public transportation and foot traffic.
Check out these awesome billboards: Creative Billboards Around the World
When consumers vanish from social media, do not be discouraged. People are still paying attention to what matters to them. Connecting is not exclusive to social media. Connecting is a relationship joined by links established from many means of communication.
Now, go out there and be great!!!
Feel free to read my pairing of this article on Caramel Lattes and Stilettos Blog
Share! Share! Share!
Twitter – quick videos and messaging with awesome hashtags
Instagram – super shiny photos that speak without words
Facebook- If you’re alive, you know what to do
Know your audience
Talk to your followers – find out more about them
Design your deliverables around where they are throughout the day
Give a sneak peek of what to expect
Post clips of previous events
Post artist interviews or just jiving around (make it fun and engaging!)
Shout out the venue
Let your audience know more about the venue that will host the event
Give details about the accommodations
Open dialogue after your event
Invite supporters to share about their experience
Respond to all comments; positive and negative
Show you care by listening
See you at the next event! Let’s have fun!!
Approaching the big 5-0 doesn’t scare me. Relinquishing my playful sense of style to a mature 50ish look is what scares me. I’m not trying to be the best dressed but I damn sure want to be known and recognized for a distinct signature look.
More than half my life, fashion has not been a priority. Wearing simple, basic and interchangeable outfits is my thing. My choices of colors are black, beige, and grey. Yes! I agree. Boring.
First, I must diverse for the sake of my blog’s purpose and go down the dreaded path of finding out what marketers look for in a fragile “fashionista.” Marketing to 50-plus women is no easy task in a world with competing images.
Acknowledging that 50-plus women are not willing to wear floral drapes or black leggings with “pink” written on their backside is an important first step to identify and segment in marketing campaigns. An older audience is where the quiet big spenders are more tempted to spend extra dollars to get professional, mature, and sexy looks.
In a Huffington Post article titled, Marketers Wake Up To The Power of 50 Pocketbooks, it states that, “Savvy brands are finally acknowledging the size and economic influence of boomer women. The 50-plus group accounts for between 70 percent and 75 percent of the financial assets in the U.S, with women 50-plus living in households that own 60 percent of U.S. wealth, according to AARP media sales. And over the past decade, the population of women 50 and up has grown at a rate of a million per year, 10 times the rate of 18-to-49-year-old women.”
Smart phones, tablets and wearable gadgets are increasingly becoming the favorite go to devices for shoppers of all age brackets. 50 plus women are in the mix. Consumers have access to retailers at their fingertips and will do whatever it takes to create a positive personal and professional brand image.
So the journey begins and I question if I should look to women I admire or wing it like the true fashion misfit that lives deep in my soul. I plan to take First Lady Michelle Obama’s advice and at least try to have fun as I transition into a new found sense of womanhood and accomplishment.
Mrs. Obama said, “If I can have any impact, I want women to feel good about themselves and have fun with fashion.”
I found a great article that perfectly matches my taste and comfort level. Barbara Hannah Grufferman shared 10 Must-Have Wardrobe Items For Women at 50+.
Below is Ms. Barber Hannah Grufferman’s master list of must-haves to keep your fashion smart, youthful and appropriate at 50 plus:
- Dark denim, mid-rise, boot-cut jeans
- Dark denim, mid-rise, straight-leg jeans
- White jeans (boot-cut or straight-leg)
- Great-fitting pants- lightweight wool blend
- Black fitted jacket
- Black pencil skirt
- Tank tops
- Dresses- wrap dresses, sleeveless sheath dresses, and “fit and flare.”
- Cropped black leather jacket
While wearing these super cool clothing items, don’t forget to style up or down with awesome shoes and accessories.
Join me my 50-plus sisters on this journey to being fashionistas on a mission!