Contrary to popular belief, lots of research has proven that consumers are ignoring ads on their social media pages. In an article, When Brands Try Too Hard on Social Media Pages, (2015) by Forbes Contributor, Blake Morgan, she references a Forrester research that states, “Brands are using social media more than ever, and users are ignoring them more than ever.” Last year, posts from brands created interactions with 4.2% of a brand’s followers. This year, that fell to 2.2%. On Pinterest, interactions fell from 0.1% to 0.04%. Consumers are developing what used to be called “banner blindness.” Social Media is the primary go to spot for brands to hangout on the borders of consumers’ screens. In 2017, interaction with these ads continue to drop. It’s time to engage instead of bombarding folks with ads.
Here are 3 alternative ways to find and engage consumers:
- Collaborate with coffee and tea houses; trendy restaurants, museums and popular entertainment venues.
- Offer bundle deals for using a product or service.
- Connect to an important cause.
- Give real life experiences. Believe it or not, people like touchy/feely experiences. Don’t worry, they’ll share it.
- The Art of Institute of Chicago just had huge success allowing people to experience the Vincent Van Gogh exhibition. They collaborated with Airbnb.
Check it out here: Chicago Art Institute and Airbnb
- Smart Phones
- Don’t just text a bazillion coupons and deals. I always assume a better one will come the next day if I don’t click on my fresh coupon. Just saying!
- Introduce super cool mobile Apps that interact with your product and/or service.
- Good old fashion billboards always warm my heart
- Street marketing is by far the most organic way to reach an audience.
- If you never seen a billboard advertisement, chances are you’ve never been in public or perhaps not born.
- Yeah, people are obsessed with their gadgets. True! But don’t snooze on some of the super dope and creative billboards hugging the expressway, on bus stops, on train platforms, and anywhere there’s public transportation and foot traffic.
Check out these awesome billboards: Creative Billboards Around the World
When consumers vanish from social media, do not be discouraged. People are still paying attention to what matters to them. Connecting is not exclusive to social media. Connecting is a relationship joined by links established from many means of communication.
Now, go out there and be great!!!
Feel free to read my pairing of this article on Caramel Lattes and Stilettos Blog