Approaching the big 5-0 doesn’t scare me. Relinquishing my playful sense of style to a mature 50ish look is what scares me. I’m not trying to be the best dressed but I damn sure want to be known and recognized for a distinct signature look.
More than half my life, fashion has not been a priority. Wearing simple, basic and interchangeable outfits is my thing. My choices of colors are black, beige, and grey. Yes! I agree. Boring.
First, I must diverse for the sake of my blog’s purpose and go down the dreaded path of finding out what marketers look for in a fragile “fashionista.” Marketing to 50-plus women is no easy task in a world with competing images.
Acknowledging that 50-plus women are not willing to wear floral drapes or black leggings with “pink” written on their backside is an important first step to identify and segment in marketing campaigns. An older audience is where the quiet big spenders are more tempted to spend extra dollars to get professional, mature, and sexy looks.
In a Huffington Post article titled, Marketers Wake Up To The Power of 50 Pocketbooks, it states that, “Savvy brands are finally acknowledging the size and economic influence of boomer women. The 50-plus group accounts for between 70 percent and 75 percent of the financial assets in the U.S, with women 50-plus living in households that own 60 percent of U.S. wealth, according to AARP media sales. And over the past decade, the population of women 50 and up has grown at a rate of a million per year, 10 times the rate of 18-to-49-year-old women.”
Smart phones, tablets and wearable gadgets are increasingly becoming the favorite go to devices for shoppers of all age brackets. 50 plus women are in the mix. Consumers have access to retailers at their fingertips and will do whatever it takes to create a positive personal and professional brand image.
So the journey begins and I question if I should look to women I admire or wing it like the true fashion misfit that lives deep in my soul. I plan to take First Lady Michelle Obama’s advice and at least try to have fun as I transition into a new found sense of womanhood and accomplishment.
Mrs. Obama said, “If I can have any impact, I want women to feel good about themselves and have fun with fashion.”
I found a great article that perfectly matches my taste and comfort level. Barbara Hannah Grufferman shared 10 Must-Have Wardrobe Items For Women at 50+.
Below is Ms. Barber Hannah Grufferman’s master list of must-haves to keep your fashion smart, youthful and appropriate at 50 plus:
- Dark denim, mid-rise, boot-cut jeans
- Dark denim, mid-rise, straight-leg jeans
- White jeans (boot-cut or straight-leg)
- Great-fitting pants- lightweight wool blend
- Black fitted jacket
- Black pencil skirt
- Tank tops
- Dresses- wrap dresses, sleeveless sheath dresses, and “fit and flare.”
- Cropped black leather jacket
While wearing these super cool clothing items, don’t forget to style up or down with awesome shoes and accessories.
Join me my 50-plus sisters on this journey to being fashionistas on a mission!